Social Media & Branding

According to statistics in 2018, about 15% of all greenhouse gas emissions in the world are caused by the meat industry.  This high percentage is due to the fact that cows and other animals are mass-produced and are raised in extremely crowded spaces, where methane is formulated from belching, manure, etc.  As the earth's temperatures rise, the need for positive climate change increases.

Making an effort to both consume less meat and change our farming practices will help lessen our negative impact on the environment.  This project aims to provide education on the topic and persuade consumers to make conscientious decisions around the act of buying andconsuming meat.

My three outputs focused on spreading knowledge on the issue in hopes that people would be able to adapt their lifestyle to make some changes.  Knowledge was mostly spread through the website created in Webflow, on the Social Media platforms which were prepared in Photoshop and Illustrator, and lastly, the video ad campaigns were created in After Effects.